Utility BodyWorn is an innovative technology company that continually delivers groundbreaking digital systems for frontline professions that depend on speed, accuracy, easy-to-access data, and transparency.
When the company was renamed from BodyWorn into Utility, it also decided to refresh its website. After rewriting the site, they tasked me with maintaining the blog, which entails interviewing law enforcement officials throughout the country and creating meaningful blogs.
The National Primate Research Center is continually publishing papers based on their research. The findings are written by scientists and are often hard to understand. I take these studies and turn them into bite-size consumable articles, which can then be shared with a broader audience.
A Breakthrough in Depression, Anxiety, and Alzheimer’s Disease Research
Could long-dead bacteria be the culprit behind lingering Lyme symptoms?
The Lingering Impacts of COVID-19 on The Brain
Early-life Antibiotic Treatment Alters Rhesus Macaques Immune System Response to Lung Infections
"DON’T FLOAT THE MAINSTREAM AS WE ALL FIND OUR PATH IN LIFE.”
When opportunity came knocking, both Delta and SweetWater jumped at the chance to work together. The result? A local brand being exposed to an even larger group of beer lovers on board select Delta flights.
And in honor of National Beer Day on April 7, 2016, SweetWater held tastings inside select Delta Sky Clubs in addition to launching their success story video on Instagram, YouTube and Facebook. Watch the video (or don't).
In the City Camps asked for a comprehensive Marketing Plan, website rewrite, and long-term social media execution. So I got busy creating:
*Strategic goals for camper and staff recruitment
*A year-long timeline of all deliverables
*Tools for measuring success
*Monthly flushed out social media posts
If you live in Atlanta, you love King of Pops—a delicious startup that provides an ecologically responsible, fresh, all-natural frozen treat in a fun neighborhood environment.
We loved them so much that we created a a Unicorn Collection of custom-made popsicles that were served all summer long in the DigitasLBI freezer. And to share the awesomeness of King of Pops, we created a series videos released throughout social media.
Odwalla is known for tongue twisters. And Bostonians are known for traveling on the 'T'. So we created billboards inside of the 'T' to encourage commuters to pick up a delicious drink on their ways to and from work.
Lumber stores started switching to competitor suppliers due to the perceived demand of darker wood vs. lighter (YellaWood) lumber. We were tasked to drive preference for lighter colored lumber (YellaWood) among homeowners and contractors in the market.
You know that little seat-back booklet you read when bored while flying? We decided to turn it into entertainment. We took the million things that occur before, during and after every Delta flight and turned them into digestible and engaging reads. Why? Delta's target market is used to consuming information this way.
Ultra Holistic is a unique brand that provides a healthy, holistic approach to dog food. To demonstrate their one-of-a-kind offering, we created a site that gives consumers the ability to explore the all-natural superfood blend first-hand. To visit the site click here.
Over the past five years I've written an extensive amount (like hundreds) of CRM pieces for Delta Airlines. Enjoy some highlights.
![DL6R05_SeatbackBook_Master_030816[1] (dragged).jpg](https://images.squarespace-cdn.com/content/v1/57179b3ae707eb89e7fbf536/1461189717030-F120DSNR1ZE8IZW5QVPH/DL6R05_SeatbackBook_Master_030816%5B1%5D+%28dragged%29.jpg)
