JULIE SPANO

MAA is a community of rental apartments and townhomes across the country. Each location offers something unique, from gathering spaces to pristine pools to EV charging stations. So when I was tasked with updating the ENTIRE site, down to the amenities of over 300+ locations, I did what most writers would never do: I started a spreadsheet. And after eight months of collaborative research, writing, and countless meetings, I handed that spreadsheet off to development, and this is what they turned it into.

Utility BodyWorn is an innovative technology company that continually delivers groundbreaking digital systems for frontline professions that depend on speed, accuracy, easy-to-access data, and transparency.

When the company was renamed from BodyWorn into Utility, it also decided to refresh its website. After rewriting the site, they tasked me with maintaining the blog, which entails interviewing law enforcement officials throughout the country and creating meaningful blogs.

View the Website

Read the Blog

The National Primate Research Center is continually publishing papers based on their research. The findings are written by scientists and are often hard to understand. I take these studies and turn them into bite-size consumable articles, which can then be shared with a broader audience.

A Breakthrough in Depression, Anxiety, and Alzheimer’s Disease Research

Could long-dead bacteria be the culprit behind lingering Lyme symptoms?

The Lingering Impacts of COVID-19 on The Brain

Early-life Antibiotic Treatment Alters Rhesus Macaques Immune System Response to Lung Infections

Ghostwriting is not as scary as one may think. In fact, I've written dozens of thought leadership articles that appear on LinkedIn and in various publications. Adapting my tone of voice and stepping into the shoes of CEOs, CFOs, and other roles allows me to do something many covet—the ability to pretend I'm very important without all of the actual responsibilities. Check out some of my most favorite impersonations below.

Jeff Call of Bennett Thrasher: Five Things I Wish Someone Told Me Before I Became A CEO

C-Suite Executives Need to Embrace the Power of LinkedInfluence

Leading the Way in MoCRA Compliance: A New Era for Beauty Brands

Coordinating interviews, digging for unique information, then transforming the details into something palatable and interesting. Below are just some examples of press releases I've written recently.

Master the Art of Holiday Hosting with HoneyBaked’s 2024 Holiday Menu

Bennett Thrasher’s Jeff Call Named a 2025 Georgia Titan 100 Recipient

Signia by Hilton Debuts Flagship Hotel in Downtown Atlanta

Brawny® Partners with Convoy of Hope to Support Disaster Relief Efforts

In the City Camps asked for a comprehensive Marketing Plan, website rewrite, and long-term social media execution. So, I got busy creating:

*Strategic goals for camper and staff recruitment

*A year-long timeline of all deliverables

*Tools for measuring success

*Monthly flushed-out social media posts

Odwalla is known for tongue twisters. And Bostonians are known for traveling on the 'T'. So we created billboards inside of the 'T' to encourage commuters to pick up a delicious drink on their ways to and from work.

Lumber stores started switching to competitor suppliers due to the perceived demand of darker wood vs. lighter (YellaWood) lumber. We were tasked to drive preference for lighter colored lumber (YellaWood) among homeowners and contractors in the market.

You know that little seat-back booklet you read when bored while flying? We decided to turn it into entertainment. We took the million things that occur before, during and after every Delta flight and turned them into digestible and engaging reads. Why? Delta's target market is used to consuming information this way.

For five years, I wrote an extensive amount (like hundreds) of CRM pieces for Delta Airlines. Enjoy some highlights.