/
1
2
3
4
·
·
·
·
JULIE SPANO
copywriter
If you live in Atlanta, you love King of Pops—a delicious popsicle startup that provides an ecologically responsible, fresh, all-natural frozen treat. So we (me + DigitasLBI) created a a Unicorn Collection of custom-made popsicles that were served all summer long in the Digitas freezer. Why a unicorn? It's the company logo.
And to share the awesomeness of King of Pops, we created a series videos released throughout social media. Enjoy.